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Tourism marketing PDF Print E-mail

Tourism marketing

The travel & tourism industry has, in addition to traditional marketing methods like advertising, PR and market communication, a global distribution network that is continuosly searching for new services, experiences and destinations. While no player have exclusive access to the entire product, the guests travel experience

This makes product coordination an essential issue and put its stamp on marketing and the organization of tourism.

Naturals programs within tourism marketing spans over

 

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