Natural offers workshops and courses within all aspects of tourism development. Overall it´s about the art of transforming natural resources at a destination to attractive and buyable tourism products, with prices and definitions, and how to place those in a market willing to pay for it.

The natural prerequisities of tourism development is about

• How to do a travel destination analysis for your region and understand which players to use. 
• How to develop a mutual understanding among competitors and others in the neighbourhood about common use of nature and culture in the area, eg. the outdoor life, landowners, protected nature reserves, folklore societies, public authorities etc.
• How to cooperate with local suppliers that has little or no experience of delivering to the travel industry. 
• We make us familiar with some of  the basic principles of ecotourism 

How to develop attractive and buyable tourism products is about

• Prices & packaging, how you formulate and price your product range.
• The basis of product coordination, eg. how entities sharing a local destination may network with companies outside the region to increase sales. 
• How to put together tour packages and how to cooperate with external partners in packaged solutions. The ground for this is how you´ve chosen to formulate and price your product range. 

Finding a market willing to pay is about

• How to connect marketing and sales and understanding the difference between them. 
• Distribution, about what´s required to be part of the game: there is already an existing distribution system in the travel industry – ready to use– reaching out globally. Your choice of strategy is crucial for success
• Marketing, about what´s attracting tourists to a destination and how you reach out with your offer
• Sales, the art of getting access to the right people, to make a difference and how you close the deal with clients and new partners in various situations 
• How to build trust for your products & company among direct clients 
• How to develop a cost-effective market communication with clients, distributors ond others 

More programs under Tourism E-marketing, Marketing and Sales

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