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	<title>Pro Tourism</title>
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	<link>http://naturalconsulting.se/Blog</link>
	<description>A blog for tourism professionals</description>
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		<title>Guide in cyberspace</title>
		<link>http://naturalconsulting.se/Blog/2011/11/guide-in-cyberspace/</link>
		<comments>http://naturalconsulting.se/Blog/2011/11/guide-in-cyberspace/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 07:54:49 +0000</pubDate>
		<dc:creator>Curre</dc:creator>
				<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[Tour operations]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[destination]]></category>
		<category><![CDATA[guide]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tourism]]></category>
		<category><![CDATA[tourism operator]]></category>

		<guid isPermaLink="false">http://naturalconsulting.se/Blog/?p=1022</guid>
		<description><![CDATA[Noticed Facebooks latest changes yet? Yep, the 20-something´s in the sunshine state recently wasted your 3 days struggle with the new custom facebook page, unless you haven´t claimed your name already. Tourism operators worldwide are facing a revolutionary change occurring online these days, as we move into the new world of a user generated and controlled Web. The old &#8220;tell-and-sell&#8221; marketing is stone dead, while customers are socializing their way to new destinations on Facebook, Twitter, TripAdvisor, G+, Youtube and younameitdotcom&#8230; Quite overwhelming, isn´t it? So you turn to a social-media-marketing-know-how-guy who leaves you with a checklist of 120-or-so action points you should have done better, along with an invoice for a fortune. Not much time for tour operations anymore if you´re expected to hang on all those cyberspace places. I´d say the main problem with social media marketing for tourism operators (except for the e-x-t-r-e-m-e fragmentation) is the lack of consistency. New platforms are popping up like mushrooms and old ones are implementing changes on an almost daily basis in the battle for more members. This will go on for a while, so you better adapt to the situation. Later will fragmentation be overcome, when the greatest guy puts [...]]]></description>
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		<title>Destination unknown?</title>
		<link>http://naturalconsulting.se/Blog/2011/09/destination-unknown/</link>
		<comments>http://naturalconsulting.se/Blog/2011/09/destination-unknown/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 12:38:26 +0000</pubDate>
		<dc:creator>Curre</dc:creator>
				<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[destination]]></category>
		<category><![CDATA[geo]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[location]]></category>
		<category><![CDATA[optimization]]></category>
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		<category><![CDATA[search ranks]]></category>
		<category><![CDATA[search results]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[tourism]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://www.naturalconsulting.se/blog/?p=907</guid>
		<description><![CDATA[A while ago I heard a story of a woman who got a little suspicious when the surroundings seemed a bit unfamiliar after arriving to her destination. So she asked the taxi driver if &#8220;this really is San Juan, Puerto Rico?&#8220;. &#8220;No ma´m&#8220;, he replied. &#8220;You´re in San José, Costa Rica&#8220;&#8230; A simple mistake by her travel agency. They booked a flight to SJO (San Jose) instead of SJA (San Juan) and ruined her vacation. Did you know a quite similar story can happen to your tourism website? It´s your choice, where to upload it. It´s understandable that tourism companies are looking for a cheap web host for their site. The net is overcrowded of them and it doesn´t matter where the site is hosted anyway, people don´t really care about such things. Or do they? Well, Google do. They know exactly where your website is stored AND from where in the world people are searching for it. Then they present the results location based, meaning that a potential client of your tours gets results from companies nearby themselves,  on top. So if you have a tourism.com company operating in -say- Sweden, and your (Swedish) website is stored on a [...]]]></description>
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		<title>The Mongols are coming</title>
		<link>http://naturalconsulting.se/Blog/2011/08/the-mongols-are-coming/</link>
		<comments>http://naturalconsulting.se/Blog/2011/08/the-mongols-are-coming/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 15:59:14 +0000</pubDate>
		<dc:creator>Curre</dc:creator>
				<category><![CDATA[Destination]]></category>
		<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[Tour operations]]></category>
		<category><![CDATA[CBI]]></category>
		<category><![CDATA[export coaching]]></category>
		<category><![CDATA[Mongolia]]></category>
		<category><![CDATA[mongols]]></category>
		<category><![CDATA[the mongols are coming]]></category>
		<category><![CDATA[tour operators]]></category>
		<category><![CDATA[tourism]]></category>
		<category><![CDATA[travel]]></category>

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		<description><![CDATA[CBI, Centre for the promotion of imports from developing countries, recently launched its 2nd export coaching program for tour operators targeting the European travel market. The first was a success where 45 companies signed deal for a value of €8 Millions. The 2nd program is still running with even more participants and the 3rd round has recently started for 19 Mongolian tour operators targeting the European travel market. If you are running an incoming tourism enterprise or a community based tourism project in any of the 40 chosen countries, you are eligible for application to the program. When your company participate in this European Coaching Program, you and CBI have a goal in common: that your company will get more business from Europe. CBI will:: Help you be technically prepared for the European travel market Provide you with abilitiy and knowledge about the European market and its most important players Provide you with possibilities to establish your company on the market by arranging trade fair participation, individual business meetings and road shows. CBI is a development organization operating on a non-profit market and does not require that participants cover all their costs themselves. Provided you are accepted for participating in [...]]]></description>
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