Noticed Facebooks latest changes yet? Yep, the 20-something´s in the sunshine state recently wasted your 3 days struggle with the new custom facebook page, unless you haven´t claimed your name already.
Tourism operators worldwide are facing a revolutionary change occurring online these days, as we move into the new world of a user generated and controlled Web. The old “tell-and-sell” marketing is stone dead, while customers are socializing their way to new destinations on Facebook, Twitter, TripAdvisor, G+, Youtube and younameitdotcom…
Quite overwhelming, isn´t it? So you turn to a social-media-marketing-know-how-guy who leaves you with a checklist of 120-or-so action points you should have done better, along with an invoice for a fortune. Not much time for tour operations anymore if you´re expected to hang on all those cyberspace places.
I´d say the main problem with social media marketing for tourism operators (except for the e-x-t-r-e-m-e fragmentation) is the lack of consistency. New platforms are popping up like mushrooms and old ones are implementing changes on an almost daily basis in the battle for more members. This will go on for a while, so you better adapt to the situation.
Later will fragmentation be overcome, when the greatest guy puts up the same sign everywhere. It will all be Google, Facebook, Microsoft or some brand we haven´t heard about yet, but for now we´ll have to live with it.
Wouldn´t it be nice with a guide?